Case Study

Captain Aye Aye
Advantures

CLEAR VISION FALLS

Project overview

Character Design, in-app world design,narative development, animation

CAPTAIN

'AYE AYE'

See the world clearly with Caption Aye Aye

The challenge of this project was to create a character that would make Optrex products appeal to young millenials while still engage the interest of the more mature audience. Thus Captain Aye Aye was created. A digital experience would then need designed for online platforms and social media stings to promote this character

In application
graphics

The creation of Captain Aye Aye allows a playful narrative that not only promotes the Optrex products in a way that relates to the adventurours, free spirited target audience but also allows flexibility with a diverse range of advertising routes and platform adaptations. The world itself creatively conveys the benefits of using the products, and each location along Captain Aye Ayes journey represents a different product. The world itself consists predominantly of circles linking back to the core subject, an eye. Colours used are tweaked for a fresher look and feel but core colour attributes are taken from the Optrex brand.

REFRESHING
EYE DROP ISLANDS

NIGHT RESTORE
MOUNTAINS

HAYFEVER VORTEX

BLOODSHOT BAY

ITCHY ICEBERGS

CAPTAIN

'AYE AYE'

ADVANTURES

See the world clearly